Crompton debuts a new TVC showcasing energy-efficient water heaters.
Crompton, a leading manufacturer of electrical products, has launched a new television commercial (TVC) to promote its energy-efficient water heaters. The ad campaign, titled “Diya Ji & Co.” features a humorous take on the common Indian family dynamics, showcasing how a family of four revolve around their water heater. The TVC aims to highlight how Crompton’s energy-saving water heaters can help reduce electricity bills and contribute to a more sustainable future.
The ad features a lively and colorful script, with a fun and engaging storyline that resonates with Indian families. It showcases how the Crompton water heater is not just a product, but a part of the family’s daily routine. The TVC is broadcast on major television channels, including Hindi and regional channels, to reach a wider audience.
This campaign marks a significant milestone for Crompton, which has been a household name in India for over 80 years. By leveraging humor and storytelling, the brand aims to connect with the audience on an emotional level, while also emphasizing the benefits of energy-efficient home appliances.
Source: https://indiantelevision.com/mam/media-and-advertising/ad-campaigns/crompton-launches-new-tvc-to-highlight-energy-saving-water-heaters-241108