Somesh Surana, Head — Digital Business Group and Marketing, HDFC ERGO General Insurance writes on invitation and exclusively for our special series BRIEF24.
Learnings and achievements from 2023; Inspiration for 2024
In 2023, two pivotal trends shaped the insurance sector’s marketing landscape. Firstly, the marketing campaigns based on the data insights which has allowed marketers not only to design contextual and target-based campaigns and amplify the campaign effectiveness.
Secondly,…
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Source: https://mediabrief.com/somesh-surana-of-hdfc-ergo-general-insurance-for-brief-24/