ICICI Lombard’s ‘Game of Life’ redefines Insurance with a disruptive Gamification-centric campaign
The campaign marries the thrill of gaming with the pragmatism of insurance, targeting younger audiences
Click on the Image to watch the TVC.
Insurance company ICICI Lombard has launched an integrated media campaign, titled ‘Game of Life’. Breaking away from the industry’s reliance on celebrity endorsements or the…
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