The CMO’s MO: ‘The industry should bring in simplification in communication’ says Edelweiss Tokio’s marketer | Advertising

For Campaign India’s iteration of The CMO’s MO, Abhishek Gupta, chief marketing officer of Edelweiss Tokio Life Insurance divulges the challenges of operating in a marketplace with several established legacy players.

 

He also offers insights into what needs to change within the dynamic insurance industry and why he thinks today’s CMO must be a ‘chief multi-tasking officer’ and that the metaverse in its current form has ‘limited use case’ for the sector.

 

1. What are the three…
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Source: https://www.campaignasia.com/article/the-cmos-mo-the-industry-should-bring-in-simplification-in-communication-says/493984