SynopsisA key question to ask about HUL’s performance over these last few quarters pertains to its pricing muscle. 4 mins read, Apr 29, 2024, 01:34:34 PM ISTHistorically, Hindustan Unilever (HUL) has dictated price-points for most of the categories it operated in. Competition – Godrej in soaps and Procter & Gamble in shampoo and laundry – always waited for HUL to make the first move before following with a price-cut or a hike. That pricing power came from controlling nearly half the soap,…
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