Mumbai: Dabur, a science-based Ayurveda company, is looking to underline its commitment towards sports in India, with the ‘AndarSeStrong’ campaign under its brand, Dabur Chyawanprash.
Ideated and brought to life by The Bridge, a digital sports media house for all things related to Indian sports, the three-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach. Firstly, the campaign gave a view of how elite athletes outside cricket go about their day….
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