Dabur has launched “AndarSeStrong” campaign under its brand, Dabur Chyawanprash.
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach. Firstly, the campaign gave a front-row view of how elite athletes outside cricket go about their day. A variety of top athletes from kabaddi, athletics, hockey and boxing were a part of this campaign, sharing their lives and routines…
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