Dabur Chyawanprash’s #AndarSeStrong campaign demonstrates India’s rising sporting strength

Dabur Chyawanprash’s #AndarSeStrong campaign demonstrates India’s rising sporting strength

Dabur has launched “AndarSeStrong” campaign under its brand, Dabur Chyawanprash. 
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach. Firstly, the campaign gave a front-row view of how elite athletes outside cricket go about their day. A variety of top athletes from kabaddi, athletics, hockey and boxing were a part of this campaign, sharing their lives and routines…
Read More…

Source: https://www.exchange4media.com/advertising-news/dabur-chyawanprashs-andarsestrong-campaign-demonstrates-indias-rising-sporting-strength-133921.html