Britannia celebrates a milestone for the brand – 2 years of 100% plastic neutrality with a film on adopting a simple habit. Their choice of protagonist? An 8-year-old. The earnestness of a child is a striking reminder to do better, develop a conscience for cleanliness and be responsible for your own waste, if not everybody’s.
Har Pocket Ab Dustbin (Every Pocket, now a Dustbin) is an attempt to encourage millions of Britannia consumers to be cognizant of their surroundings and join…
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Campaigns We Like: Talented creates new campaign for Britannia – Har Pocket Ab Dustbin
