Delhi: Content creators refuse to be viewed as mere commodities, emphasised Juneston Mathana, Executive Creative Director at Ogilvy in an interview with BuzzInContent.com.
He further explained, “Influencers serve as valuable creative partners. When involved in influencer marketing, they also seek to collaborate with brands in creating engaging content, thus mitigating the risk of losing followers, which is their greatest…
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Why Colgate had dessert influencers brush their teeth with sweets
