‘Regenerative agriculture’ has become a bit of a buzz term within the food industry. While it promises a lot (and is beginning to deliver), regenerative agriculture also faces challenges.For starters, without an official definition, what does regenerative agriculture actually mean? Implementing sustainable practices also doesn’t come cheap, so who pays? And finally, how can such a complex concept be effectively communicated to consumers?In the UK, Nestlé is sowing regenerative…
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Nestlé on communicating regenerative agriculture to consumers
