‘Himalaya Wellness Brand Has Always Ranked High On Trust Factor’: Ragini Hariharan

Last year, Himalaya Wellness’ “#NotFair” campaign in collaboration with RCB in the Women’s T20 League positioned it as a champion for beauty positivity and inclusivity. This year, they were back with a new strategy – #TakeMySPOT. In a conversation with PITCH, Ragini Hariharan, Marketing Director for Personal Care & Hygiene, Himalaya Wellness sheds light on the brand’s shift in approach, its goals for the campaign, and how they’re leveraging the power of sports to connect with a…
Read More…

Source: https://www.pitchonnet.com/brandtalk/himalaya-wellness-brand-has-always-ranked-high-on-trust-factor-ragini-hariharan-34588.html