Bank of Baroda (Bank), one of India’s public sector banks, announced the release of its #PehchaanCon 3.0 Banking Fraud awareness campaign. The latest campaign seeks to raise awareness about new-age financial frauds such as artificial intelligence-generated deepfake scams that can succeed in duping even the most vigilant customers, stated the company.In Phase 3 of the #PehchaanCon campaign, the Bank has released two new ad films featuring actor Kunaal Roy Kapur. These videos illustrate how anyone – even the smartest and strongest amongst us – can end up getting conned. Using the latest deepfake tech to deceive individuals by masquerading as a family member/a close acquaintance or…
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Bank of Baroda rolls out ‘PehchaanCon 3.0 Banking Fraud’ awareness campaign featuring actor Kunaal Roy Kapur
