Azmat HabibullaThe latest episode of ‘‘The Independent Marketer’ features Azmat Habibulla, chief marketing officer of South Indian Bank, who emphasises the importance of independence in marketing, usage of personalisation at scale to reach out to customers and equipping new age media technologies aligned with business opportunities. According to her, marketing should be independent, to get the best out of it. Speaking from the BFSI sector’s point of view, Habibulla stated that marketing cannot be a siloed function. She said, “In this industry, if marketing as a function works very closely with business to achieve its objectives, it becomes…
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South Indian Bank’s Azmat Habibulla on achieving business opportunities with new age marketing tools, ET BrandEquity
