The new paper delivers insights from SBI’s B2B buyer survey to identify what causes buying friction and how to overcome it.SOUTHLAKE, Texas, April 19, 2024 /PRNewswire/ — SBI, the go-to-market (GTM) growth advisory, is pleased to announce the latest expansion to its research on commercial productivity with a report titled: Revive Commercial Productivity by Easing Buying Friction.Key Findings:
Percent of Buyers Agreeing with Aspects of Executive Involvement. May be used with credit to SBI, the Growth Advisory, 2024 Buyer Survey
Executives are more involved in purchase decisions with 78% of buyers saying their decisions were often overruled by senior…
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