Mumbai, Apr 03: Canara HSBC Life Insurance launched a 360° marketing campaign – “Bade Promises Ka Partner” and has culminated the multi level campaign with engagement of over 20 million people across digital platforms. The differentiated messaging of the campaign was conceptualized to help evolve the consumer mindset post the pandemic, wherein people had stopped focusing on fundamental objectives and longer financial commitments of life, trading them for short-term but instant gratification.The campaign aimed at bridging the gap between living in the moment and long-term financial planning by drawing a clear spectrum that the customers need to plan their long term finances judiciously….
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Source: https://www.bizzbuzz.news/markets/canara-hsbc-li-unfolds-bade-promises-1304235