Delhi Metro Rail Corporation (DMRC) on Tuesday awarded co-branding rights to Bank of Baroda (BoB) on its three metro stations. The state-owned bank acquired the rights for Inderlok, South Extension, and Rajouri Garden metro station.As per the official statement by BoB, the Delhi Metro awarded the naming rights to the bank for 10 years, beginning in 2024.
Notably, the rights enable entities to prefix or suffix their brand name to the metro station’s name. Further, the station walls could be painted with the brand’s colors as well.
How co-branding at metro stations help brands
In addition to the exclusive co-branding rights, BoB will also get a dedicated space for branding,…
Read More…