Air India has partnered with Friends Touristik Marketing GmbH & CoKG, a leading travel and tourism company, to manage its operations in Switzerland and Austria. Under this partnership, Friends Touristik will assume responsibility for managing reservations and ticketing, supporting marketing initiatives, and providing extensive passenger sales support for Air India across the region. The goal of this collaboration is to increase passenger traffic on Air India’s flights to and from Vienna and Zurich, as well as connecting flights to other destinations.
Friends Touristik will leverage its expertise and knowledge of the local market to deliver tailored services to travel agents and customers, ensuring a seamless and efficient experience. The company will work closely with Air India to promote its brand and services, highlighting the airline’s unique offerings and strengths. By partnering with a local expert, Air India aims to tap into the growing demand for air travel in Switzerland and Austria, and to establish itself as a leading carrier in the region.
Natalia Zaragoza, CEO of Friends Touristik, expressed her enthusiasm for the partnership, stating that her company is honored to represent Air India in the Swiss and Austrian markets. She praised Air India as a prestigious airline that embodies excellence, heritage, and global connectivity, and emphasized her company’s commitment to contributing to its growth and success in the region. With this partnership, Friends Touristik and Air India are poised to strengthen their presence in the European market and offer travelers a wider range of options for travel to and from India and beyond.
The partnership is expected to benefit both parties, with Air India gaining access to Friends Touristik’s extensive network and expertise, and Friends Touristik expanding its portfolio of airline partners. As the travel industry continues to evolve, this collaboration demonstrates the importance of strategic partnerships in driving growth and success. By working together, Air India and Friends Touristik are well-positioned to capitalize on emerging trends and opportunities in the market, and to provide travelers with an enhanced and personalized experience.