The author discusses the growing number of passenger grievances in India’s aviation sector and the need for an effective mechanism to address these complaints. The current system, where passengers have to reach out to multiple authorities, is inefficient and frustrating. The author highlights the case of a reader who experienced a poor service from Alliance Air and was unable to log on to the AirSewa portal to register a complaint. The author notes that AirSewa, a government initiative launched in 2016, has been ineffective and is not widely used. He suggests that the government should set up an ombudsman or a regulatory authority with teeth to effectively handle passenger grievances. The author also questions the transparency and accountability of the aviation sector and the government’s approach to addressing passenger complaints. He argues that a holistic approach is needed, rather than relying on a technology-led solution like AirSewa. The author concludes by emphasizing the need for a more effective mechanism to address passenger grievances and promote transparency and accountability in the aviation industry.