The Unnat Jyoti by Affordable LEDs for All (UJALA) scheme, launched in 2015, has achieved remarkable success in promoting energy-efficient lighting solutions in India. The scheme, which was entrusted to Commerce and Industry Minister Piyush Goyal by Prime Minister Narendra Modi, aimed to revolutionize India’s energy consumption by providing affordable LED bulbs, tube lights, and fans to millions of households. To raise awareness about the scheme, Goyal collaborated with Piyush Pandey, a renowned advertising expert and Padma Shri recipient, who created a compelling video that resonated with the people of India.
The UJALA scheme has been a grand success, with over 36.87 crore LED bulbs distributed as of January 2025, making it one of the most widely adopted initiatives in the country. The scheme has not only led to significant savings on electricity bills for millions of households but also contributed to a substantial reduction in carbon emissions. The initiative, jointly undertaken by the Energy Efficiency Services Limited (EESL) and DISCOMs under the Ministry of Power, has made energy-saving technologies accessible to all, addressing challenges such as high electrification costs and carbon emissions.
Goyal credited Piyush Pandey’s creative brilliance for playing a pivotal role in raising awareness about energy conservation and the UJALA scheme. The minister noted that the scheme has evolved into the world’s largest zero-subsidy domestic lighting program, exemplifying India’s commitment to reducing energy consumption, enhancing environmental awareness, and fostering economic efficiency. The success of the UJALA scheme is a testament to the power of effective messaging and collaboration between the government and creative experts. The scheme has made a significant impact on the environment and the economy, and its success is expected to continue in the years to come.