SUPIMA, a leading premium American-grown cotton brand, recently hosted a fireside chat titled “Naturally Luxe: Redefining Cotton in Indian Luxury Fashion” in collaboration with Lakmē Fashion Week x FDCI. The conversation explored the creative partnership between SUPIMA and Indian designer Rahul Mishra, highlighting how cotton can be redefined in the world of Indian luxury fashion. The panel discussion featured Rahul Mishra, Marc Lewkowitz, President and CEO of SUPIMA, and fashion journalist Kimi Dangor.
The conversation delved into the intersection of sustainability, craftsmanship, and design, showcasing how natural fibers like cotton can be elevated to create modern, responsible, and luxurious fashion. Marc Lewkowitz emphasized SUPIMA’s commitment to innovation and sustainability in cotton, while Rahul Mishra shared his enthusiasm for collaborating with SUPIMA, stating that it’s a shared vision to create pieces that celebrate craft, honor heritage, and set a new standard for responsible luxury in Indian fashion.
The fireside chat underscored the potential for global innovation and Indian craftsmanship to come together and redefine luxury in India. The partnership between SUPIMA and Rahul Mishra’s brand, AFEW, champions material-led design, sustainable practices, and storytelling through fashion. As a continuation of this collaboration, AFEW Rahul Mishra will showcase their collection in collaboration with SUPIMA at the next season of Lakmē Fashion Week x FDCI, reinforcing India’s position as a leader in responsible, craft-driven, and contemporary fashion on the global stage.
The conversation highlighted the importance of collaboration and innovation in redefining cotton in Indian luxury fashion. By combining SUPIMA’s exceptional cotton with AFEW Rahul Mishra’s design philosophy, the brand can create pieces that are not only luxurious but also responsible and sustainable. The partnership is a testament to the potential for Indian fashion to make a significant impact on the global stage, while also promoting sustainable and responsible practices. Overall, the fireside chat provided valuable insights into the future of Indian luxury fashion and the role that cotton can play in redefining the industry.