The Tourism Authority of Thailand (TAT) recently launched its Amazing Thailand Roadshow in India, with stops in Kolkata and New Delhi. The event aimed to strengthen ties between Thailand and the Indian travel trade, highlighting the diverse range of experiences Thailand offers. With India being the third-largest source market for Thailand, the roadshow focused on engaging Indian travel professionals, such as travel agents, event planners, and media representatives, to expand Thailand’s visibility in one of its fastest-growing source markets.
Over 30 Thai sellers, including representatives from hotels, attractions, airlines, and destination management companies (DMCs), attended the events, which featured one-on-one B2B sessions. The roadshows allowed Thai suppliers to connect directly with Indian travel agents, event organizers, wedding planners, and media representatives, fostering potential partnerships between Thai and Indian tourism businesses.
The event promoted Thailand’s growing diversity of travel experiences, beyond its traditional beach and cultural destinations. Emerging travel trends, such as adventure tourism, wellness retreats, gastronomy-based tourism, and community-based tourism, were highlighted. Thailand’s rugged landscapes, national parks, and mountainous regions offer a host of adventure activities, while its wellness resorts and retreats provide luxury and therapeutic services. The country’s rich culinary heritage was also promoted, with new culinary experiences and food festivals introduced.
Sustainability and responsible tourism were key messages delivered at the roadshow. TAT emphasized the importance of minimizing environmental impact, promoting eco-friendly transportation, and conservation efforts at popular tourist sites. Community-based tourism, which focuses on small, locally owned businesses, was also highlighted as a growing trend. The roadshow served as an essential platform for reinforcing Thailand’s relationship with the Indian market, which has become increasingly important for the country.
The event was part of a broader effort to enhance the visibility of Thailand’s diverse travel offerings and attract more visitors from India. TAT is investing in digital marketing, online booking systems, and social media campaigns to reach potential travelers from India and other regions more effectively. By integrating technology into its promotional efforts, TAT can create more personalized and targeted marketing campaigns, reaching specific traveler segments interested in niche experiences.
Thailand has long been a favorite travel destination for Indian tourists, with its proximity, cultural ties, and wide range of travel options. The country’s appeal is further amplified by its accessibility, with direct flights and affordable visa policies making travel to Thailand more convenient. The roadshow reaffirmed the growing interest in Thailand from Indian travelers, showcasing how the country is catering to evolving travel preferences while ensuring sustainable tourism practices.
Looking forward, TAT plans to continue its engagement with the Indian market through various initiatives aimed at expanding tourism. The roadshow was just one part of a broader strategy to increase visitor numbers from India by offering new travel experiences and promoting Thailand’s emerging tourism sectors. With the continued support of the Indian travel trade, along with a focus on sustainability and digital marketing, the future of tourism between India and Thailand looks bright.