The article discusses the “Make the World Wear Khadi” challenge, a global creative showcase launched as part of the World Audio Visual & Entertainment Summit (WAVES) in May 2025. The challenge aims to transform Khadi, India’s iconic fabric, into a global fashion icon through digital art, social media storytelling, or advertising concepts. Over 750 participants from around the world have registered for the challenge, and a distinguished jury has shortlisted five finalists.
Khadi is not just a traditional fabric but a symbol of freedom, sustainability, and global influence. Handwoven and eco-friendly, Khadi represents the values of Gen Z and Millennials, such as authenticity, sustainability, and ethical choices. The fabric has a rich history, dating back to India’s struggle for independence, when it was used as a symbol of self-reliance and empowerment.
The Khadi and Village Industries Commission (KVIC) plays a crucial role in promoting and supporting the empowerment of local artisans, ensuring that Khadi products meet international standards. The government’s “Make in India” initiative also backing Khadi’s production.
The winners of the “Make the World Wear Khadi” challenge will be announced at the WAVES Summit in May 2025. The challenge aims to bring fresh, bold ideas to the forefront and position Khadi as a modern, aspirational, and sustainable brand. The article concludes that Khadi has a bright future, poised to redefine what it means to be stylish and sustainable in today’s world.