Samsung India has launched 19 new AI-powered air conditioner models that prioritize superior cooling, energy efficiency, durability, and future readiness. The company’s internal consumer research revealed that Indian buyers are concerned with faster and effective cooling, energy efficiency, and long-term durability. The new range of ACs uses Samsung’s WindFree technology, which disperses air through micro-holes to provide comfortable and quiet cooling.
The AI Energy Mode is designed to help consumers save up to 30% on electricity consumption. The feature is integrated with the SmartThings app, which provides real-time data on power consumption and savings. The innovative aspect of Samsung’s new ACs is the communication between the indoor and outdoor units, which optimizes performance and ensures better energy use.
The ACs also feature AI Home Care, which sends service alerts and allows users to troubleshoot issues or book technician visits remotely. Samsung has tested the ACs to work reliably at high temperatures, making them suitable for India’s extreme climate. The company has also built a vast after-sales network, covering over 19,000 pin codes and staffed by more than 1,100 service centers.
According to Samsung, the Indian AC market is expected to grow in double digits this year, driven by rising disposable incomes, improved electricity access, and increased affordability. To get the most out of their ACs, buyers are advised to turn on AI Energy Mode, which not only saves power but also makes cooling more comfortable. Additionally, choosing the right tonnage based on room size is crucial.
Overall, Samsung’s new range of AI-powered air conditioners is designed to provide superior cooling, energy efficiency, and durability while also being future-ready. The company’s focus on innovation and customer needs is likely to drive growth in the Indian AC market.