Cathay Pacific, a Hong Kong-based airline, is betting big on the Indian premium travel market and sustainability in the country. The airline has identified India as a key growth area and has launched a series of initiatives to tap into the growing demand for premium travel in the country.
Cathay Pacific has seen significant growth in India, with a 15% increase in passengers in the last fiscal year. The airline has also seen a surge in demand for premium travel, with passengers opting for higher-cabin classes. To cater to this demand, Cathay Pacific has increased the number of Business and First Class seats on its India-bound flights.
The airline has also focused on sustainability efforts in India. Cathay Pacific has partnered with the Indian government’s sustainable aviation fuel (SAF) initiative, which aims to reduce carbon emissions from aviation. The airline has committed to using 10% SAF in its Indian flights by 2030.
Cathay Pacific is also exploring alternative fuels, such as biofuels, to reduce its carbon footprint. The airline has already formed partnerships with Indian companies to develop sustainable aviation fuels.
In addition, Cathay Pacific is investing in new aircraft with improved fuel efficiency. The airline has taken delivery of the latest Airbus A350-900, which offers a 25% reduction in fuel consumption compared to older aircraft.
Cathay Pacific is also focusing on digitalization to improve the passenger experience. The airline has launched a mobile app that allows passengers to check-in, select seats, and access important flight information on-the-go.
The airline is also offering exclusive services to its premium passengers, such as private check-in and dedicated lounge access. Cathay Pacific has also partnered with Indian luxury hotels to offer exclusive packages for its passengers.
Overall, Cathay Pacific is betting big on India, with a focus on sustainability, premium travel, and digitalization. The airline is poised to benefit from the growing demand for premium travel in India and its efforts to reduce carbon emissions.