Samsung has introduced a new feature called “Customized Cooling” in its 2025 Bespoke AI range of air conditioners, which is powered by SmartThings. This feature is designed to provide optimal temperature control and energy efficiency by synchronizing smart air conditioners and smart fans. The company claims that this feature can eliminate the need for manual adjustments, ensuring a comfortable and restful night’s sleep.
According to Samsung’s consumer experience study, most Indian homes have at least three fans, and 50% of consumers use both air conditioners and fans simultaneously, frequently adjusting settings throughout the night. This constant adjustment not only disrupts sleep but also leads to higher energy consumption and discomfort. The “Customized Cooling” feature aims to address this challenge by automatically maintaining a consistently comfortable temperature throughout the night.
The feature works by integrating Samsung Smart ACs with SmartThings-certified fans and switches, ensuring enhanced comfort and reduced electricity bills. Ghufran Alam, Vice President of Digital Appliances at Samsung India, believes that true comfort goes beyond cooling and is about intelligent, personalized experiences that adapt to the user’s needs.
The “Customized Cooling” feature eliminates the need for manual adjustments, ensuring a balanced and restful night’s sleep. It automatically adapts to the surrounding environment, adjusts fan and AC settings in sync, to maintain a comfortable room environment during sleep or any time of the day, while reducing power consumption. The feature is compatible with WWST-certified smart fans and smart switches, allowing users to integrate it effortlessly into their smart homes.
Overall, the “Customized Cooling” feature is designed to provide smart, energy-efficient, and sustainable home cooling solutions. By working with SmartThings, Samsung is transforming how consumers experience home cooling, ensuring that comfort comes easy. With this feature, Samsung is empowering consumers to take control of their home environment, optimize energy usage, and create a smarter, more connected living space.