The Eastern Power Distribution Company Limited (EPDCL) has made history by becoming the first electricity distributor in India to launch an e-retail facility for its consumers. In collaboration with Energy Efficiency Services Limited (EESL), a joint venture of central public sector units under the Ministry of Power, EPDCL has introduced a platform that allows consumers in Visakhapatnam to purchase energy-efficient appliances at competitive prices.
The new e-retail facility is integrated into EPDCL’s portal, allowing consumers to purchase star-rated appliances directly from the website. The initiative is supported by a multi-channel awareness campaign, which includes web portals, text messages, and WhatsApp notifications, to ensure maximum consumer outreach.
The Bureau of Energy Efficiency (BEE) has praised this initiative as a groundbreaking step in consumer-centric energy efficiency, reiterating India’s mission to create a sustainable and energy-secure future. The BEE has urged energy utilities in the state to adopt special strategies to implement the standards and labelling program for long-term economic and environmental benefits.
This innovative initiative by EPDCL is expected to promote energy efficiency and sustainability by providing consumers with convenient access to energy-efficient appliances. The e-retail facility is set to benefit consumers by offering them energy-efficient options at competitive prices, while also contributing to a more sustainable and environmentally friendly future. The success of this initiative is likely to inspire other electricity distributors to follow suit, ultimately leading to a more energy-efficient and sustainable nation.