The 2025 Aurora Solar Snapshot report highlights the growing interest in solar energy, despite a tumultuous 2024 marked by policy shifts and high interest rates. The report reveals that 76% of US homeowners now view solar power as a good investment, a significant increase from 43% in 2023. Younger generations, such as Gen Z and Millennials, are particularly enthusiastic about solar, with 92% and 83% respectively, believing it’s a good investment.
The report also notes that the Inflation Reduction Act (IRA) continues to drive solar adoption, with 86% of homeowners and 74% of businesses opposed to its repeal. However, there is a need for greater awareness about the IRA benefits, with nearly 40% of homeowners and 30% of businesses admitting they are unaware of how to take advantage of them.
The report highlights the growing importance of energy resilience and grid reliability, with 60% of homeowners citing extreme weather and climate change as factors that directly impact their lives. This is reflected in the surge in solar interest following natural disasters, with 65% of solar installers reporting an increase in interest.
The report also notes that climate change is becoming a less partisan issue, with 67% of Democrats and 56% of Republicans acknowledging its local impact. For businesses, the environmental impact of solar power is now a primary motivator, with 22% citing reducing their carbon footprint as a top reason for adoption.
Overall, the report suggests that the solar market is experiencing a shift, not a stall, despite the challenges of 2024. With a growing demand for solar power, solar professionals are adapting to the changing landscape, and the future of energy is increasingly focused on solar.