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Tata Motors is expected to launch the Sierra ICE, a new SUV, in the Indian market. The vehicle is expected to be powered by a 1.5-liter turbo petrol engine and a 2.0-liter diesel engine. The Sierra ICE made its debut in its near-production version and will compete with the Mahindra Thar Roxx.
Tata Motors has filed a design patent for the production-spec Sierra, which reveals that the brand is making subtle changes to the design language. The design patent shows that the kink design element on the B-pillar is no longer present in the production version, unlike the model showcased at the Bharat Mobility Global Expo 2025. The alloy wheel design has also been changed, and there is a possibility that Tata Motors may offer two different alloy wheel designs when the SUV goes on sale.
The design patent is filed to protect the design language of the vehicle. By filing the patent, Tata Motors is safeguarding its design against potential copycats or competitors. The patent application also gives an idea of the design elements that will be present in the production version of the Sierra ICE.
The launch of the Sierra ICE is significant for Tata Motors, as it aims to compete with other popular SUVs in the Indian market. The brand has already showcased an electric-only version of the Sierra, and the addition of an internal combustion engine variant will cater to customers who prefer a more traditional powertrain. With the launch of the Sierra ICE, Tata Motors is likely to strengthen its presence in the SUV segment, which is one of the most popular vehicle categories in India.