The Indian bath and lighting segment is witnessing a transformation driven by increasing disposable incomes, a focus on sustainability, and the rise of luxury home renovations and smart home integrations. Consumers are seeking high-end wellness solutions, IoT-enabled showers, and automated lighting that enhance their bathing experience. Parvez Amin, President at Jaquar Group, notes that bathrooms are no longer just functional spaces but areas of personal relaxation and wellness.
According to Amin, there is a strong preference for Indian manufacturers that balance affordability with world-class design. The rise of e-commerce has influenced consumer behavior, with people researching products online, comparing designs, and leveraging virtual showrooms and AR-based product trials before making a purchase. Companies that offer free consultations, home demos, and professional installation assistance have a competitive edge.
Consumers are becoming increasingly environmentally conscious, driving demand for water-saving faucets, low-flow showers, and LED lighting solutions. Jaquar Group has incorporated flow restrictors, aerators, and dual-flush systems into its products to promote water conservation. The company’s “Eco Flow” faucets can reduce water consumption by up to 60%.
The demand for smart homes is also on the rise, with sensor faucets, digital showers, and voice-controlled LED lighting gaining popularity. Jaquar is innovating to meet these trends, ensuring that its products align with the needs of the future. The company has a strong presence across multiple consumer touchpoints, including Jaquar Experience Centres, e-commerce platforms, and a robust digital and social media presence.
Jaquar’s products cater to various socio-economic segments through its three brands: Artize (luxury), Jaquar (premium), and Essco (value). The company has successfully built a strong presence in metropolitan cities, as well as in Tier-2, Tier-3, and semi-urban and rural areas, with different product offerings tailored to each region. As the demand for smart bath and lighting solutions continues to grow, Jaquar is poised to remain a market leader, offering products that blend luxury with efficiency and sustainability.