Cipla Health, a leading healthcare company, has launched a new brand called Unfold, marking its entry into the sexual wellness segment. The brand’s design and visual identity were developed by dCell, a design agency, to redefine how intimacy is represented in India’s healthcare market. Unfold’s packaging features a modern and minimal aesthetic, positioning the brand alongside global names in the sexual wellness space while resonating with Indian consumers.
According to Shivam Puri, Managing Director and CEO of Cipla Health, the launch of Unfold is a significant step towards providing wellness products that focus on enhancing overall health and wellbeing. The company conducted extensive consumer research to understand the needs and preferences of Indian consumers, and the findings guided the development of Unfold’s product offerings. Puri emphasized that trust is a paramount consumer need in the sexual wellness category, and packaging plays a crucial role in establishing brand credentials.
The packaging design of Unfold was created to be fresh, modern, and stigma-free. The design features bold, vibrant colors and a dynamic system that evokes excitement and desire. A metallic holographic finish adds a premium appeal to the packaging. Bhumika Shah, Executive Design Director at dCell, explained that Unfold is more than just a product – it’s a step towards normalizing conversations around intimacy in India. The brand’s design reflects a growing demand for sexual wellness products that are discreet, aesthetically appealing, and uncompromising on quality.
With the launch of Unfold, Cipla Health expands its wellness portfolio and addresses evolving consumer attitudes towards intimacy and self-care. The brand’s design-forward approach bridges functionality and emotion, offering a unique and refreshing perspective on the sexual wellness category. The response from consumers and trade partners has been encouraging, and Unfold is poised to make a significant impact in the market. Overall, Unfold represents a significant step forward in promoting healthy and open conversations about intimacy and sexual wellness in India.