Niva Bupa, a health insurance brand, has launched a new digital campaign called “Ab India Karega Rise” to promote its latest health insurance product, “Rise”. The campaign targets India’s middle-class population, who are ambitious and forward-looking but often face financial burden of rising healthcare costs. The “Rise” plan is designed to bridge the gap between government health schemes and expensive private insurance plans, making quality healthcare more accessible and affordable.
The campaign, launched with the tagline “Ab India Karega Rise”, aims to highlight the spirit of ambition and progress that defines modern India, while emphasizing the need for affordable and accessible health insurance. The brand’s Director, Nimish Agrawal, emphasized that Niva Bupa is committed to delivering innovative solutions that cater to the evolving needs of its customers, aligning with the government’s mission of “Insurance for All by 2047”.
The “Ab India Karega Rise” campaign is not just a marketing initiative, but a movement that advocates for health insurance as a key step towards financial and personal progress. With “Rise”, Niva Bupa aims to ensure that health never becomes a barrier to success, empowering Indians to secure their future with peace of mind. The campaign, conceptualized by Glue Creatives, is available in three regional languages – Tamil, Telugu, and Malayalam – to reach a diverse audience across India.