PNB MetLife India Insurance Company Limited has launched a new campaign, “Aapka aage ka plan kya hai”, aiming to encourage individuals to take charge of their retirement planning with confidence. The campaign emphasizes the importance of early financial planning to enjoy a comfortable retirement. The tagline “Aapka aage ka plan kya hai?” (What’s your next plan?) is a call to action, encouraging people to reflect on their aspirations and take proactive steps to secure their golden years.
The campaign, which covers various media platforms, including TV, print, outdoor, digital, Meta, YouTube, and radio, is centered around the Grand Assured Income Plan (GAIN), an insurance solution that provides a guaranteed annuity rate for a lifetime, ensuring financial security and peace of mind during retirement. Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife, believes that retirement should be a time of fulfillment, not financial worry.
The campaign features a digital film showcasing two friends reflecting on life after retirement, with one friend sharing his dreams of owning an apple orchard and starting a jam business. The film highlights how the PNB MetLife Grand Assured Income Plan can help secure these aspirations. The campaign also includes an interactive 3D immersive experience, allowing users to unlock a visual storytelling journey that emphasizes the importance of financial planning.
PNB MetLife is a leading life insurance company in India, combining the financial strength of MetLife, Inc. with the credibility of PNB, one of India’s oldest nationalized banks. The company offers a range of insurance solutions, including child education, family protection, long-term saving, and retirement products, through its sales channel of over 28,000 financial advisors and multiple bank partners.