Aviva has announced plans to continue investing in its adviser platform, promising to introduce a new onshore bond and enhance client reporting functionality. The company has reported record gross inflows into the platform, with over £50 billion in assets. The new onshore bond is currently being piloted with a select group of advisers, with plans for a full launch and promotional campaign soon.
CEO Doug Brown emphasized the company’s commitment to making life easier for advisers, stating that the new bond will be something they will want to see. He also mentioned that the company is making significant investments in its propositions, with a focus on service, which is key to the platform’s success.
The company’s insurance, wealth, and retirement business saw record net flows of £10.3 billion, a 23% year-on-year increase, and has just under £200 billion in assets under management. Brown was pleased with the results, citing the strength of the platform and the financial advisor’s confidence in its service.
Aviva’s continued investment in its adviser platform will likely lead to further enhancements, making it easier for financial advisors to do their jobs and ultimately benefiting their clients. The company’s commitment to service and innovation is likely to drive continued growth and success.