PhonePe, a digital wallet and payment app, has launched a new insurance policy in collaboration with ICICI Lombard General Insurance company, just days before the highly anticipated MahaKumbh Mela 2025. The insurance policy is specifically designed for devotees travelling to the event, which will be held from January 13 to February 25 in Prayagraj, Uttar Pradesh. The insurance policy offers various benefits, including hospitalization, doctor consultation, outpatient treatment, personal accident cover, and repatriation of remains, among others.
The insurance policy is available in two variants: ₹59 per person for those travelling by bus or train, and ₹99 per person for those travelling by domestic flight. To purchase the insurance, users can follow a simple four-step process through the PhonePe app. The policy is designed to provide peace of mind to devotees, allowing them to focus on their spiritual journey without worrying about unexpected events.
Commenting on the launch, PhonePe’s CEO of Insurance Broking Services, Vishal Gupta, said that this is a first-of-its-kind insurance offering for an event as significant as the MahaKumbh Mela. ICICI Lombard’s Chief – Retail and Government, Anand Singhi, added that they have partnered with PhonePe due to their deep understanding of customer needs and extensive reach, aiming to ensure that travellers to the MahaKumbh Mela can be comprehensively protected against unforeseen risks.
The MahaKumbh Mela is one of the biggest religious events in the world, held once every 12 years, and attracts millions of devotees. The bathing rituals, or Shahi Snan, will take place on specific dates, including Makar Sankranti, Mauni Amavasya, and Basant Panchami. With this new insurance policy, devotees can rest assured that they are protected against any unforeseen events, allowing them to fully focus on their spiritual journey.