PNB MetLife India Insurance Company has launched a new campaign, “Aapka Aage Ka Plan Kya Hai?” (What’s Your Plan Next?), to encourage individuals to take charge of their retirement planning with confidence. The campaign is centered around the Grand Assured Income Plan (GAIN), an insurance solution that provides a guaranteed annuity rate for life, ensuring financial security and peace of mind in retirement. The campaign is being promoted through various media channels, including TV, print, outdoor, digital, Meta, YouTube, and radio.
The campaign’s digital film features a conversation between two friends reflecting on life after retirement, with one friend painting a vivid picture of their retirement dreams, including owning an apple orchard and starting a jam business. The film also features PNB MetLife’s brand ambassador, cricketer Smriti Mandhana, emphasizing the importance of securing retirement aspirations with the PNB MetLife GAIN, which offers flexibility to choose from five annuity options.
The campaign also features an interactive 3D immersive experience through a QR code on print, TV, OTT, and digital ads, allowing users to unlock a visual storytelling journey that reinforces the importance of financial planning. The campaign aims to encourage individuals to take retirement planning seriously and make informed decisions about their financial future. By asking “What’s Your Plan Next?”, the campaign encourages individuals to take control of their retirement planning and make it a reality.
Overall, the campaign’s engaging storytelling, coupled with its simplicity and digital-first execution, gives it a good chance of resonating with India’s diverse economic and cultural landscape. The campaign effectively conveys the importance of financial independence and emphasizes the need to plan for retirement early, making it a valuable contribution to the insurance and financial services industry.