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Life Insurance Corporation of India (LIC) has launched the “One Man Office” (OMO) online service, aimed at empowering its sales force and enhancing digital services for policyholders. The OMO is a digital ecosystem designed for LIC’s sales representatives, including Agents, Development Officers, Senior Business Associates, Chief Life Insurance Advisors, LIC Associates, and Chief Organizers.
The OMO, launched on February 17, 2023, is a powerful tool for sales representatives, enabling them to promote life insurance and serve customers anytime, anywhere. The system is expected to drive the vision of “Insurance for All by 2047”. OMO is designed to assist agents in various ways, including digital policy sales, after-sales services for customers, business tracking, and training and knowledge enhancement.
The OMO operates through the ANANDA (Atma Nirbhar Agents New Business Digital Application) platform, offering a range of features, including a premium calculator, benefit illustrations, E-NACH registration for seamless payments, address change and online loan requests, renewal premium payments, claim-related requirement submissions, a knowledge center, health/insurance calculators, office locator, and NEFT search.
The insurance corporation plans to continuously expand OMO’s features in phases, adapting to the evolving needs of its users. In essence, OMO serves as a mobile digital office, providing sales representatives with an easy-to-use, one-stop solution accessible via mobile phones, making them self-reliant (Atma Nirbhar). The OMO is expected to revolutionize the way LIC operates, providing a more streamlined and efficient service to its customers and enhancing the overall insurance experience.