PNB MetLife India Insurance Company has launched a new campaign, “Aapka aage ka plan kya hai?”, to encourage individuals to take charge of their retirement planning and ensure a financially secure future. The campaign emphasizes the importance of early financial planning to enjoy a fulfilling retirement with independence and dignity. The campaign, which spans TV, print, outdoor, digital, and social media platforms, is centered around the Grand Assured Income Plan (GAIN), an insurance solution that provides a guaranteed annuity rate for a lifetime, ensuring financial security and peace of mind in retirement.
The campaign’s digital film features a conversation between two friends reflecting on their lives after retirement, highlighting the importance of planning for the future. PNB MetLife brand ambassador Smriti Mandhana emphasizes how the Grand Assured Income Plan can help achieve financial security in retirement, with five annuity options to choose from. The campaign also includes a 3D immersive experience through a QR code, allowing users to visualize the importance of financial planning.
According to Sourabh Lohtia, Chief Marketing and Communications Officer, PNB MetLife, “Retirement should be a time of fulfillment, not financial worry. We’re here to help our customers plan for what’s next, from travel and new experiences to a financially secure retirement.” The campaign aims to inspire individuals to take a proactive approach to retirement planning, ensuring a bright and fulfilling future. By asking “Aapka aage ka kya plan hai?”, the campaign encourages people to reflect on their aspirations and take concrete steps to secure their golden years.