PNB MetLife India Insurance Company has launched a new campaign, “Aapka Aage Ka Plan Kya Hai?”, to encourage individuals to take charge of their financial futures and plan for a secure, independent retirement. The campaign focuses on the importance of early retirement planning and inspiring Indians to reflect on their future and make proactive financial decisions. At the heart of the campaign is the Grand Assured Income Plan (GAIN), a retirement solution offering customers guaranteed annuity rates for life, providing financial security and peace of mind.
The campaign’s core message is promoted through various platforms, including TV, print, outdoor, digital, Meta, YouTube, and radio, with the question “Aapka Aage Ka Plan Hai?” encouraging people to think about their long-term aspirations and take actionable steps to secure their golden years. The Grand Assured Income Plan’s promise is to ensure individuals can enjoy a financially independent retirement without worrying about future uncertainties.
The campaign’s digital film features a conversation between two friends discussing life after retirement, highlighting the importance of financial planning for a secure and fulfilling future. PNB MetLife brand ambassador Smriti Mandhana promotes the plan’s benefits, which guarantee income for life and offer flexibility to choose from five annuity options.
To further engage customers, the campaign includes a 3D immersive experience accessible via a QR code, allowing users to unlock a visual storytelling journey that emphasizes the importance of planning for a secure and fulfilling future. The campaign aims to inspire individuals to take control of their financial futures and secure their retirement, rather than leaving it to chance.