The State-owned Life Insurance Corporation of India (LIC) has launched its marketing technology (MarTech) platform, a major milestone in its Project DIVE (Digital Innovation and Value Enhancement). This platform aims to redefine customer engagement and represents LIC’s first step towards becoming a global digital champion in the insurance industry. The MarTech platform offers an intelligent, multi-channel engagement capability that enables hyper-personalized, always-on campaigns to enhance customer experience and drive business growth. This launch is a significant shift that positions LIC as a global leader in digital insurance innovation.
According to LIC’s MD and CEO, Siddhartha Mohanty, the MarTech platform is more than just a technology upgrade, but a strategic shift that will redefine customer engagement in the insurance sector. He emphasized that the platform will enable the company to connect with policyholders, prospects, and agents in a seamless and personalized manner.
The launch of MarTech is the first pillar under Project DIVE, which is a testament to LIC’s vision for the future. The company remains committed to setting new industry benchmarks and will continue to introduce next-generation digital capabilities to stay at the forefront of the global insurance landscape. With this launch, LIC aims to leverage world-class technology to revolutionize customer engagement at an unprecedented scale, solidifying its position as a global insurance leader.