PNB MetLife India Insurance Company Limited has launched a new campaign, “Aapka Aage Ka Plan Kya Hai?”, featuring Royal Challengers Bengaluru (RCB) captain Smriti Mandhana. The initiative aims to encourage people to take control of their financial futures and plan for a safe and independent retirement. The campaign urges Indians to think about their future and make proactive financial decisions to ensure a pleasant life after retirement.
The centerpiece of the campaign is the Grand Assured Income Plan (GAIN), a retirement plan that provides customers with assured annuity rates for life, ensuring financial security and peace of mind in their older years. The plan guarantees that individuals can have a financially secure retirement without fear of future uncertainty.
The campaign also includes a digital film that showcases the concept of planning for the future. The film depicts a conversation between two friends discussing their retirement plans, with one friend expressing his desire to own an apple orchard in Himachal Pradesh, employ locals, and export homemade jam worldwide. Smriti Mandhana, the brand ambassador, explains how the PNB MetLife Grand Assured Income Plan can help people achieve their goals by providing income for life and allowing them to choose from five annuity options.
To increase engagement, the campaign includes a unique 3D immersive experience accessible through a QR code included in print, TV, OTT, and digital commercials. Users can take a visual storytelling journey that emphasizes the importance of financial planning for a secure and rewarding future.
The campaign aims to encourage individuals to think about their long-term goals and take actionable steps to ensure a pleasant and fulfilling retirement. As Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife, said, “Retirement should be a time of fulfillment and not financial worry. We understand our customers’ aspirations, and ‘Aapka Aage Ka Kya Plan Hai?’ is their call to action. We’re here to help them plan for what’s next, from travel and new experiences to a financially secure retirement.”