Unlocking financial clarity with AVIVA – the solution to complex problems

Aviva, a UK-based financial services company, has launched a new ad campaign, “Making It Click,” showcasing its range of products and services that help customers navigate life’s financial puzzles. The ad features a heartwarming story of a small business owner, Gino, who is struggling to keep his business running due to a broken pizza oven. His daughter, Gina, uses Aviva’s business insurance to fix the oven, allowing them to keep the business running. The ad is part of Aviva’s reimagined brand expression, which includes an updated color palette, typography, and tone of voice. The campaign is designed to demonstrate the role Aviva can play in solving financial puzzles and supporting customers through life’s milestones and challenges. The ad will run in cinema on December 9th and is the first to feature Aviva’s new “Aviva glow” effect, which is a soft, yellow light that represents the brand’s support and guidance. Overall, the campaign aims to show how Aviva can help people “make it click” by providing a range of financial solutions and services.