ICICI Lombard scraps AI-created anthem ‘Jeet Ka Vishvas’ to supercharge sales teams

ICICI Lombard, an insurance company, has launched an AI-generated theme song called “Jeet Ka Vishvas” to boost morale within its sales teams. The song, created entirely using generative AI, is available in multiple languages and highlights the role of sales professionals in business. The lyrics emphasize teamwork, confidence, and ambition. The song has been promoted through various platforms, including radio, social media, and internal communication channels, and has already reached an audience of approximately 10 million. The company introduced the song to its sales team and employees initially, and it has since gained popularity on Instagram and radio stations. The song is part of ICICI Lombard’s ongoing sales initiative to motivate and unify its teams and channel partners.