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Bajaj Allianz General Insurance Company, a leading private general insurer in India, has chosen Snowflake’s AI Data Cloud to improve its data platform. The integration will provide a unified view of customer, agent, partner, and policy data, enabling better analysis of trends, identification of opportunities, and design of targeted products to enhance customer experiences. This implementation, in collaboration with partner Lumiq.ai, will also provide near real-time reports for Management Information Systems (MIS) and convert actionable insights into business growth. Snowflake’s data platform will help Bajaj Allianz to create personalized insurance products, detect fraud and anomalies, and optimize pricing in real-time. The company’s Chief Information Officer, Avinash Naik, said the partnership will unlock the potential of AI-powered solutions and drive innovation. Snowflake’s Managing Director for India, Vijayant Rai, expressed pride in collaborating with Bajaj Allianz, citing the importance of data in AI strategies. The partnership aims to leverage near real-time analytics, gain deeper insights, and improve customer engagement and risk management practices.