Empowering Youth: What Kind of Future Will You Make?

Aditya Birla Sun Life Insurance Company Limited (ABSLI) launched an on-ground activation as part of its #BoodheHokeKyaBanoge campaign, encouraging individuals to reframe their retirement plans. The activation used facial transformation technology to let participants visualize their future selves and explore retirement careers, with selected images displayed on a live billboard. This campaign is part of a larger multimedia initiative, reimagining traditional retirement planning and embracing a holistic approach to financial preparedness. By using the tagline “Aap Boodhe Hoke Kya Banoge?” (What will you become in your old age?), ABSLI aims to spark conversations and redefine retirement planning for India. The campaign includes TV, digital, and outdoor ads, and was executed by Hyphen Brands and Platinum Outdoor. The event aimed to bring retirement aspirations to life, empowering individuals to rethink their retirement plans and envision their golden years as a phase of fulfillment and purpose.