Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods at ITC Limited says that the company is pretty positive about the 2024 consumption story.Phakey points out this optimism considering the present conditions in terms of infrastructure, tourism and consumer behaviours.We are looking at it with extreme positivity. Both the channels (HORECA and frozen that Phakey manages) will grow and the consumer franchise will also grow,” said Phakey.Speaking further on the key focus…
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