The bank has made efforts to simplify its services to make them more customer-friendly. To achieve this, the bank has removed complex descriptions, calculations, and legal jargon that may confuse customers. As a result, the bank offers zero fees on most services in its savings accounts, including: SMS alerts, instant money transfer (IMPS), real-time gross settlement (RTGS), national electronic funds transfer (NEFT), cash deposits, non-home branch access, ATM and branch cash withdrawals, third-party transactions, cheque books, demand drafts, pay orders, duplicate statements, and other commonly charged services. This initiative is unique, as it is the first and only bank in India to offer zero fees on these services. This move aims to make banking hassle-free and accessible to a wider audience.