IDFC FIRST Bank has launched a first-of-its-kind AI-powered holographic avatar of its brand ambassador, Amitabh Bachchan. This innovative technology, based on Holographic Extended Reality (HXR), enables customers to interact with a digital representation of Mr. Bachchan, learning about the bank’s services, such as Zero Fee Banking and Mobile Banking. The digital avatar is touch-enabled, making the interaction smooth and quick. This technology is currently available at IDFC FIRST Bank’s Juhu branch in Mumbai, with plans to roll out to high-footfall branches across the country. This initiative reflects the bank’s customer-first approach and commitment to transparency and ethics. The bank’s “Near and Dear” philosophy ensures that employees only promote products they would want for their loved ones. With this technology, customers have access to robust mobile banking features, including bulk payments, income tax, GST, and customs duty payments. Overall, IDFC FIRST Bank is pushing the boundaries of customer experience and loyalty with its innovative use of technology.
IDFC FIRST Bank revolutionizes banking with the introduction of India’s first AI-powered holographic avatar of Amitabh Bachchan, bringing a new dimension of personalized banking to customers.
by newsworm | Dec 25, 2024 | Banking, IDFC Bank | 0 comments