IDFC FIRST Bank, in partnership with RuPay, has launched the FIRST EARN RuPay Credit Card, a UPI-enabled credit card that offers cashback on UPI payments. This unique credit card is backed by a fixed deposit, making it available to everyone, regardless of financial background or credit score. The card offers a seamless integration with UPI, allowing customers to earn cashback on over 60 million UPI-enabled merchants across India. With every UPI spend, customers can earn up to 1% cashback, making every transaction rewarding.
The card also offers a range of benefits, including 0.5% cashback on transactions made through other UPI apps, as well as on insurance, utility bills, and e-commerce purchases. Additionally, new cardholders can enjoy a cashback launch offer, with 100% cashback on their first UPI transaction amount up to Rs. 500 within 15 days of card creation.
IDFC FIRST Bank’s Head of Credit Cards, Shirish Bhandari, said, “We are thrilled to announce the launch of the FIRST EARN RuPay Credit Card, specifically designed for first-time credit card users as a gateway to the world of financial services.”
Rajeeth Pillai, Chief of Relationship Management, NPCI, added, “We are happy to launch FIRST EARN RuPay Credit Card in partnership with IDFC FIRST Bank. This UPI-enabled virtual credit card is designed to make transactions both convenient and highly rewarding for cardholders.”
The FIRST EARN RuPay Credit Card is available online and can be applied for through a seamless digital process on the bank’s website. IDFC FIRST Bank is committed to providing innovative products that meet the evolving needs of its customers, with a focus on customer-centricity, digital banking, and social good banking.