City Union Bank (CUB) has partnered with Chennai Super Kings (CSK) to launch a co-branded credit card, the CUB-CSK Co-Branded Credit Card. The card will be available in three variants: MasterCard, Platinum, and Signature, and will offer global acceptance, top-notch security, and contactless payment options. The initial focus will be on sports-related perks, but the bank plans to introduce additional rewards to encourage everyday spending.
The card will be available to existing customers with savings accounts, current accounts, term deposits, and loan portfolios, as well as new customers through a fully digital onboarding process. The goal is to strengthen relationships with new customers and offer enhanced benefits to existing ones.
One of the unique features of the co-branded card is its innovative keychain feature, which allows customers to make small transactions without carrying a physical card. This feature is supported by RuPay, allowing the bank to expand its reach to a broader segment.
The card will be rolled out over the next 10-12 days, with digital applications opening 3-4 days after the announcement and full issuance expected in two weeks. The bank aims to launch the card before the Indian Premier League (IPL) season begins, and customers who receive approval will receive the digital version of the card instantly in their mobile wallets, followed by the physical card.
Overall, the CUB-CSK Co-Branded Credit Card aims to provide customers with a unique and innovative payment experience, combining the benefits of a credit card with the excitement of IPL.