Indian Bank Unveils Proactive Cybersecurity Initiative to Mitigate Rising Threats

Indian Bank has launched a campaign called “Khabar Nahi, Khabardar Bano” to raise awareness about cyber fraud, aiming to educate customers about identifying and avoiding online scams. The campaign includes short films portraying relatable scenarios of cybercrime, focusing on specific types of fraud such as phishing, payment fraud, and identity theft. The goal is to raise awareness without stigmatizing victims, providing practical prevention tips. The campaign has been conceptualized by Goldmine Advertising and aligns with the Reserve Bank of India’s directive to inform customers about online fraud. While the films are an engaging approach to consumer education, experts suggest that sustained impact requires consistent follow-up efforts, such as workshops and interactive tools. As the battle against cybercrime intensifies, banks and regulatory bodies must work together to ensure customer safety remains a priority beyond promotional campaigns.